Meet The Director: Cabe Lindsay
May 10, 2023Nine Years of Reliability: The Key to Our Success
August 8, 2023Brittany Van Schravendijk is a world record holder, world champion, and international kettlebell coach.
Creating a media library for your online instructional course is the best way to engage and educate your audience. High-quality videos and photos indicate the level of proficiency in all areas of your offerings. You can enhance your students' learning experience by ensuring your course content is visually appealing and easily understandable.
Pro Tip: Poor audio is the first sign of an amateur. In addition to the clarity that comes from professional audio recordings, there is a comfort that comes from professional imagery. At a minimum, we recommend a lavalier microphone, camera stabilizer, and appropriate lighting. Let's explore some supportive examples to help you envision a fitness video library that stands out.
Online courses can be beneficial in promoting a product line while educating fitness enthusiasts and helping them to reach their goals for health and wellness. Win-win-win!
Our expertise in fitness videos comes from the extensive media libraries we created for Kettlebell Kings and Living.fit. Over the years, we created hundreds of videos, with promotional photos, demonstrating techniques and establishing safety standards for physical trainers. We found that the recipe for success is this: planning a script and practicing the delivery.
Start by outlining your videos and supportive photos in advance, detailing the exercises, cues, and key points you want to cover. This will keep you organized and ensure clear instructions during recording. Choose a well-lit, uncluttered setting that aligns with your brand, and dress in comfortable attire that reflects your course's vibe.
Aim for authenticity, so your videos and photos hold a warmth that is real, raw, and relatable.
Quality equipment is necessary for capturing clear audio and crisp video. Invest in a camera stabilizer and a quality microphone—your audience's comfort is important! Proper lighting helps too, so use the natural light or invest in lighting equipment to create an even, flattering glow. Add a personal touch to make your course approachable.
Fitness videos often incorporate multiple camera angles, to provide comprehensive views of each exercise. Be sure to practice proper form. Captions or graphics can add clarity and enhance the quality of your videos and photos, but nothing is more important than the instructor's personal notes. This is how the audience stays engaged. Remember to speak to these people directly.
Launch your learning library with a dynamic promo video that shows your range, grabs attention, ignites excitement, and drives enrollment for your course.
As a fitness trainer, you're the star of the show! Use your promo video and photos as opportunities to showcase your expertise, personality, and passion for fitness. Share your personal journey, credentials, and unique approach to training. Add a client testimonial to give your story an extra note of authenticity.
Every great portrait photo and bio video tells a story. Use storytelling techniques to create a narrative arc that draws viewers in and keeps them engaged from start to finish. Share success stories and transformational moments that inspire and motivate viewers to take action and enroll in your course.
Synergy Pilates specializes in delivering quality authentic Pilates to a diverse range of clients, using the original Pilates Method.
Chris Protein is a personal trainer offering a range of fitness and health coaching services at the training facility, Evolve Personal Fitness in Austin, Texas.
Apply These Principles To Any Online Training Course
Audrey Love is the host of a video podcast called Feather Lightwork. This is an educational podcast focusing on self-care. One of the tools she offers is a 5-part instructional course on muscle testing, as a method of gaining insight from the inner knowing.
Aline Hanle is the visionary creator of a game called Cosmic Compass. This activity develops mindfulness and intuitive guidance. Here is a sample module: “Universal Love vs Romantic Love,” from her online course: Authentic Love and Relationship.