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As a healthcare practitioner, you understand the importance of using various forms of media to engage and educate your clients. Photos and videos give healthcare practitioners unique opportunities to connect engage virtually with patients, building trust, and enhancing their practice's visibility. Here are some key advantages of various forms of media marketing for healthcare practitioners, supported by data sources.
Professional videos and photos offer numerous advantages for healthcare practitioners in attracting new patients, retaining existing ones, and growing their practice. The benefits begin with improved online visibility, making them more discoverable to potential patients. According to a study by BrightLocal, 74% of consumers say they are more likely to contact a business with a complete listing that includes photos (source: BrightLocal, 2021).
Online Courses
Doctors Alejandra Carrasco M.D. and Christine Maren D.O. introduce Hey Mami.
Before we get into the specifics, let’s look at the big picture. There are some obvious advantages to video marketing, including the efficient delivery of information. Photos enhance communication too, creating a bridge between doctors and patients. They generate great first impressions, typically appearing on the practice website or shared on social media to attract new patients and differentiate the practice from competitors.
Building Trust, Credibility, and Differentiation in the Healthcare Marketplace
Professional videos and photos help build trust and credibility with both prospective and existing patients. According to a survey by Forbes, 62% of respondents said they are more likely to perceive a brand positively if it publishes video content (source: Forbes, 2021). Authentic visual content showcases the practitioner's expertise, facilities, and patient care practices, fostering trust and confidence among patients.
Videos and photos can be used to create educational resources that empower patients to take control of their health. The Visual Teaching Alliance reports that visual aids improve learning by up to 400% (source: Visual Teaching Alliance, 2021). Educational content delivers valuable information about medical conditions, treatments, and preventive care, helping patients make informed decisions about their health.
Doctor Bio Videos
Michelle Montes, DVM, introduces Firehouse Animal Health Center in Leander, TX.
Doctor bio videos can help patients build trust with their doctors and healthcare organizations. These are the most popular kinds of videos we see in the healthcare arena, because they are essential for providing information. They help to build trustworthiness and loyalty, by introducing the people behind the business.
See our article The Paw-some World of Firehouse Animal Health Center for some excellent examples of doctor bio videos, virtual tours, and portrait photos. You can also, check out our services section for additional examples of our Marketing Videos including: Business Profiles, Testimonials, Instructional Videos, and Commercials.
Attract New Patients, Retain Existing Ones, and Grow Your practice.
Professional photos and videos and allow practitioners to showcase their services and medical procedures in a visually compelling way. According to a study by Google, 40% of patients say they look for videos related to their health concerns (source: Google, 2021). Visual content highlights the benefits and outcomes of treatments, reassuring patients and encouraging them to schedule appointments.
Visual content is highly shareable on social media platforms, increasing the reach and engagement of healthcare practitioners. Video content accounts for 74% of all internet traffic (source: Statista, 2021). Engaging videos and photos encourage patients to like, comment, and share content, expanding the practitioner's online presence and attracting new patients.
Fitness and Wellness Videos
World record holder Brittany Van Schravendijk demonstrates how to use a kettlebell.
If you are a professional healthcare practitioner, you have advanced expertise to share. You can create exercise and workout videos to guide your clients through specific exercises or routines. These videos can be uploaded to your website or social media pages, and clients can access them anytime for a quick workout.
Event Highlights Videos
If you host health-oriented events or workshops, you can create event videos to showcase what happens at these events. This type of video can encourage clients to attend future events and can also help to attract new clients to your practice.
Educational Videos
Nutritionist Stefanie Obregozo delivers an instructional video on behalf of Living.Fit.
These types of videos provide information about different health topics, such as healthy eating habits, stress management techniques, or physical activity recommendations. They can be short, 2-3 minute videos, or longer, more in-depth videos that cover a specific topic in greater detail.
Q&A Videos
Q&A videos are an excellent way to answer frequently asked questions from clients. You can gather questions from social media or email and answer them in a video format. This type of video can help to establish you as an expert in your field and increase your clients’ trust in your services.
Virtual Tour Videos
Acupuncturist Kendall Ash introduces Family Tree Acupuncture in Austin, TX.
If you have a physical health and wellness office, you can create a virtual tour video to showcase your facilities. This can help potential clients get a sense of what your practice looks like and what services you offer.
Testimonial Videos
Testimonial videos feature clients who have achieved positive results from your services. These videos can be a powerful way to show the impact your practice has on people’s lives and encourage potential clients to seek your services.
Emily Porter, M.D. introduces Wrinkle Free MD Med Spa in Leander, TX.
In conclusion, videos can be a powerful tool for health and wellness practitioners to engage and educate their clients. By creating different types of videos, you can showcase your expertise, build trust with your clients, and attract new clients to your practice.
