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“History is mostly story,” says documentary filmmaker Ken Burns, whose 19 films have garnered him a Guggenheim Fellowship, three Peabody Awards and four Emmy Awards. This quote indicates the high level of artistry and craftsmanship that goes into a message for the masses. In videos, we don’t just retell the facts, we paint the picture.

Wherever you are in your movie-making journey, you might appreciate the support of a navigator, who’s been there before. A video planner will help you with storytelling, developing the big idea. A video producer will help you with videography, video editing, and other areas of production. Video promoters and campaign manager will help you with publishing and distribution.

Media Consulting Services Menu: Planning | Production | Publishing | Promotion | Campaign Management

Media Planning

Strategic planning is a vital part of every video project. During this phase, we talk about the vision, exploring the various ways we can capture the message. Sometimes the story is developed long before the lights, cameras, and action. Other times it reveals itself while the cameras are rolling.

“Global Sisterhood Pledge” is a viral video, surpassing 1 million Facebook views.

Here’s an example of a video that is well-scripted by a team of writers led by CEO Lauren Elizabeth Walsh, supported by Arise. In this video, the script was the cornerstone that held it all together. It was a heroic effort, with 40 women working in sync to deliver a powerful statement, called the Global Sisterhood Pledge.

CareMessage co-founders deliver a message for their internal sales team.

Strategic planning is an important part of this video campaign, delivering specific messages for multiple audiences. We worked with CareMessage co-founders to create a consumer-focused business profile video, introducing the people and the mission behind the business. We created separate videos to support CareMessage employees.

Arturo Jaimes introduces his company, Airstar Mechanical Services.

The standard video we see most often on website homepages is called a business profile. This is often the primary type of marketing video that businesses require, because it covers the bases: introducing the mission and the people behind the business. Stories of this nature feel genuine, especially when they’re told in the words of the owner, supported by informative footage, and affirmed by real client testimonials.

“I’ve worked with Arise Video on 2 video projects. Both videos were for a grant or contest… and WON. As a nonprofit that depends on funding from the community, Arise was able to tell our story in a very meaningful way that lead to funding for our programs. Not to mention that they are very easy to work with.” —Mark Turk

Media Production

Stefanie Obregozo offers her nutrition tips for the Living.Fit community.

The Living.Fit organization specializes in physical training, workouts, and nutrition plans for elite athletes. Their media library is awesome and epic, including 500+ instructional videos. These videos demonstrate two of the latest and greatest tools for home workouts: kettlebells and battle ropes. Working with Living.Fit is always a pleasure, and their success story is amazing.

Executive Director Kelli Kelley introduces her nonprofit organization, Hand To Hold.

We celebrate the entrepreneurial spirit of Kelli Kelley, executive director of Hand To Hold. This nonprofit organization provides powerful resources for families, and mentoring for parents. Kelli received special recognition by SCORE as an award recipient: “Best Austin Nonprofit,” in the Celia Bell Entrepreneur Awards.

Kelly Choi delivers a speech at TEDx UT Austin 2020

We appreciate the efforts of the TED (Technology, Entertainment, Design) Conferences organization. TED Talks are influential and inspiring speeches, often shared online for free distribution under the slogan “ideas worth spreading”. TEDx follows TED independently, with an archive surpassing 100,000 talks. We supported TEDx UT Austin in spreading the ideas of UT’s students and faculty as a virtual event with a live broadcast.

Media Publishing

Arise first published “Be Well Bee” in 2013. Since then, we launched a library of children's books, youth fiction novels, music albums, films... Thanks to our filmmaker friend Wenjing Zhang for putting together this sweet keepsake for us!

As an independent maker, you take control of you work and reach readers in you own way. Your freedom lets you rise above the barriers and limitations of traditional publishing. The advantages of self-publishing and independent publishing include: creative control, higher royalties, faster publishing process, greater flexibility, and opportunity for niche markets.

How do you exercise your freedom of speech? Writing? Singing? Documenting? Your unique voice plays an important role in promoting your individual growth, and making a way for progress as a whole. Media publishing services include:

Books: Give the gift of lit in hardcover, ebook, and audiobook formats.
Podcasts: Start a conversation about your area of interest.
Albums + Films: Share your voice and your visions for a global audience.

More Examples

Media Promotion

Jump! reaches target audiences through video promotions via Facebook Ads

Brand story videos often take different shapes and sizes for various channels. For example, the long-format video shown here introduces a gymnastics studio called Jump!, with 2 minutes of information fitting for a website homepage. Shorter videos include 30-sec promotional videos for Facebook, advertising the company’s summer camps.

Microsoft architects join UT grad students from UT, presenting new technology

Explainer videos are the most common video type, for marketing purposes. This example, for Microsoft US Education, serves as an explainer while demonstrating a product called Azure, showing how to use it, and presenting testimonials as they naturally occur. This is a brilliant video promotion, combining several of the most effective video types into one long-format educational experience.

Wild Family filmmakers and friends enjoy the film on the big screen

The Wild Family film premiered at the Alamo Drafthouse in our hometown of Austin, Texas, in 2015. Video promotion efforts began with a Kickstarter fundraising video. Then, the filmmakers traveled to 26 states, interviewing 40 families, continuing to promote the film during production. Today, Wild Family is available for purchase and streaming on Amazon Prime Video.

“He was able to really capture our message and meaning and created a great video that helps us explain to our customers who we are and what we do.” —Christel Gustafson

Campaign Management

One of the ways we can guarantee certain metrics in our video projects is through paid advertising. Our expertise includes advanced understanding of search engine optimization and media buying through Google, Facebook, and YouTube ads. This is a proven way to get more leads, more customers, and more sales with your promo videos.